Small Neighbours. Big Ideas.
For Mini Hood, a creative indoor playground in Athens, Pixoyo developed a complete brand identity. From logo design and colour palette to typography, illustrations, interior branding and promotional materials. A playful, contemporary visual world where creativity, exploration and design come together.

The Concept - A Visual Playground
What if a brand identity could feel like a playground itself?

Inspired by this idea, we created a colourful visual language built around organic shapes, expressive lettering and unexpected combinations. Playful and imaginative for children, with a contemporary aesthetic that also appeals to parents.

The Logo - A Personality of Its Own
The colourful wordmark combines rounded letterforms, overlapping colours and two expressive eyes hidden within the word HOOD. A playful detail that gives the logo its own unique personality.

With both horizontal and stacked versions, the logo adapts easily to everything from building signage to digital communication and merchandise.

The Colour Palette - Full of Energy
Four expressive colours form the foundation: Sky Blue for freshness, Hood Green for growth and exploration, Sunny Yellow for optimism and Play Orange for energy.

Soft Cream and Deep Ink bring balance and contrast, while two complementary colour gradients add movement and connect the different graphic elements.

Typography - Playful and Approachable
Fredoka brings personality to the identity with its soft, rounded letterforms. Nunito Sans provides balance and readability.

Together, they create a recognisable and versatile typographic foundation across all brand applications.

Beyond the Logo - A Complete Brand World
From organic illustrations and colourful posters to social media, wayfinding and merchandise. Every application is designed around the same playful visual language.

With messages like PLAY. CREATE. EXPLORE., the identity develops a voice of its own.

The Building - Bringing Branding into Space
The brand identity was also translated into visual concepts for the building and interior.

A light-coloured façade with green and orange accents provides the backdrop for the colourful logo. Inside, organic shapes, wall graphics and wayfinding create a recognisable and welcoming environment.

One Identity. Endless Possibilities
All elements come together in a complete brandbook, with clear guidelines to ensure a consistent application of the identity.

The result is a flexible and recognisable brand that grows alongside Mini Hood.

A world that invites children to play, explore and create.

Contact
Have a brand, project or idea that deserves a strong visual identity? Get in touch and discover how Pixoyo transforms creative concepts into distinctive branding that leaves a lasting impression. We'd love to hear your ideas.